I was amazed why India is most INTERNET user intact country? What Indian users do on INTERNET? Here is some facts collected from Internet.
Major Indian Users/Consumers are individuals and they are choosing on-demand Television internet shows as like soaps and reality shows, and thereby adopting bandwidth intensive entertainment apps like JioTV, Hotstar, Voot etc.
Due to a significant drop in mobile internet rates after Reliance Jio's 4G rollout, says internet trends report. Now Telecom Companies are more interested in sale internet service than the Voice service. Due to the competition, internet rates getting drastic down.
Messaging & Utility Apps
Messaging and utility apps, however, still rule the roost in terms of most downloaded non-gaming Android apps in the country. Here are some key findings.
3 Of the Top 5 non-gaming apps are owned by FACEBOOK with whatsapp being the most popular app in the country.
Whatsapp is followed by facebook messenger at second place and the facebook at 5tth place. Other apps in the top 5 are SHAREit and truecaller.
Bandwidth Intensive Apps
Usage of the bandwidth like GAANA & SAAVN. GAANA saw a 3x times more streaming per month during the period on JUN 16 to MARCH 17.
Alibaba-Owned UC Browser leads India’s Mobile browser market with 50% market share however google Chrome is fast catching up with 32% share and Opera at the third place.
Nearly 80% usage in internet happening on mobile phones, Second highest globally after Nigeria. Global average is at around 50%.
Reason to shift in Mobile
There has been hug shift in in the Indian smartphone because of Chinese smartphone market like Oppo, Vivo, Xiaomi now commanding a significant lead over indian players like Micromax, Karbonn, Lava and global vendors like Apple Samsung, Lenovo etc in just 3 years.
Reason to saturate the market is the lowest price. They produce mass & the price goes down.
Misuse of Internet
Porn search, view & download increased by 3.5x times per month during the period year 2015 till now. Porn & ad blocking penetration in India estimated less than 28% on mobile platforms.